“It was already clear to us that most of digital music was a disaster from a business standpoint,” said Former Pandora CEO Joe Kennedy. Radio was the path to profitability in the music industry. Behind the scenes, the magic was in how Pandora was able to provide access to all these songs, without asking the major labels for permission.įor Joe Kennedy, Tim Westergren, Jessica Steel, and Tom Conrad, the four Pandora executives leading the company's rebirth as a digital broadcaster in 2004, this was the only path forward. On the surface, at the listener level, the magic was in how all the songs were linked and connected. People could type in a song or artist they liked and get a never-ending stream of related music. It was the first real introduction to digital streaming music for a lot of America’s population in the mid-2000s. Pandora’s personalized radio service took the FM listening experience, put it online, and exploded the typically narrow path to music discovery for millions of people. Pandora would win that battle, but in doing so, it also found itself stuck with a business model that could not evolve alongside the streaming space. The solution was the radio model of music licensing, a brilliant strategy at the time, but one which would be the subject of a long fight between Pandora and the recording industry. To take on this legal and lobbying juggernaut, Pandora needed a clever strategy to avoid the kind of head-on fights that had sunk Napster. It was, however, an innovator in digital music at a time when the major labels were hostile to the entire concept and would fight on every front to preserve the lucrative of the compact disc era. See site for official rules.It's not that Pandora was oblivious to its competition, or complacent about its place in the industry. OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND DISTRICT OF COLUMBIA 18 YEARS OF AGE OR OVER. Submit your favorite song to listen to on the water and enter for a chance to win a $200 West Marine gift card and a collection of Pandora-branded products with a total retail value of $300.Įnter online from May 1 – 31, 2017. A winner will be selected in a random drawing from among all eligible entries received during the sweepstakes period. Got more ideas for songs that should be added to the Waterlife radio station? West Marine is interested in your feedback to improve the radio station. Listen now to Waterlife station on Pandora Radio Playlist Contest West Marine’s Pandora Waterlife Radio station features an eclectic mix of music with broad appeal to people that enjoy recreating on and around the water.įrom a group of more than 100 popular artists that includes Zac Brown Band, Kenny Chesney, Jimmy Buffet, Sheryl Crow, The Eagles, Jack Johnson, Brad Paisley, Bob Marley, The Beach Boys, and dozens more.Ī refreshed playlist will be available in early May 2017 for Pandora Radio listeners. Water enthusiasts everywhere are invited to tune in and spend time listening to a selection of music that speaks to good times and having fun on the water. West Marine, the world’s premier Waterlife Outfitter, has announced the relaunch of its signature Waterlife station on Pandora Radio. West Marine Relaunches Waterlife Station on Pandora Radio with New Playlist of Music for Life on the Water
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